Managing Emerging Data Technologies: Concepts and Use

Emerging data technologies are changing the world, and this textbook provides a macro, meso, and micro view of how they are altering business operations and strategy. It offers a wide range of examples and practical activities to help students develop the skills they need in business. Duncan R. Shaw teaches business strategy and data technology strategy at business schools around the world.

Format: Paperback / softback
Length: 256 pages
Publication date: 17 November 2022
Publisher: SAGE Publications Ltd

The world is undergoing a profound transformation driven by emerging data technologies. This textbook provides a comprehensive exploration of how these technologies, including the Internet of Things (IoT), Artificial Intelligence (AI), and data analytics, are reshaping business operations and strategies.

The book adopts a unique three-part structure that offers a comprehensive perspective on the changing landscape. In the first part, it provides a macro view of the environmental drivers that are shaping organizations. It explores the forces such as technological advancements, market trends, and societal changes that are driving organizations to adapt and evolve.

The second part delves into a meso view, focusing on how organizations and business functions are responding to these technological advancements. It examines how companies are leveraging these technologies to improve their operations, enhance customer experiences, and gain a competitive advantage. The book showcases real-world examples featuring well-known companies to aid understanding and practical activities to help students develop the skills they need in business.

A downloadable teaching guide and PowerPoints are available for those using the book in their teaching. Managing Emerging Data Technologies: Concepts and Use is an essential reading for upper-undergraduate and postgraduate students of courses related to new digital data technologies in business. It is also valuable for anyone looking to use these technologies in their organization.

Duncan R. Shaw is a renowned expert in business strategy and data technology strategy, teaching at prestigious business schools around the world. His extensive experience and insights make him a valuable guide for students and professionals seeking to navigate the complex world of emerging data technologies.

Weight: 480g
Dimension: 232 x 186 (mm)
ISBN-13: 9781529761610