Pricing: A Guide to Pricing Decisions

This book provides practical guidance on pricing decisions, covering customer value, willingness to pay, psychology, and a strategic view to gain a competitive advantage. It is targeted at managers, entrepreneurs, and business students, and offers step-by-step procedures using Microsoft Excel software. It covers topics such as dynamic pricing, estimation, price competition, and tactics, with specialized chapters on e-commerce and the sharing economy.

Format: Paperback / softback
Length: 168 pages
Publication date: 30 January 2023
Publisher: De Gruyter

This comprehensive book on pricing decisions provides invaluable guidance on how to effectively identify customer value, assess customers' willingness to pay for these benefits, and understand the psychological factors that influence their perception of prices in a market. By adopting a strategic approach to pricing, readers gain a competitive edge, empowering them to develop and execute a pricing strategy that aligns with their value propositions.

The target audience for this book includes managers, entrepreneurs, and business students who seek to enhance their understanding of pricing decisions and their impact on business success. The book guides the reader through the intricate interplay of economics, strategy, marketing, and psychology, offering a comprehensive framework for making informed pricing choices.

Each chapter is designed to provide step-by-step procedures and practical insights, enabling managers and entrepreneurs to navigate complex pricing decisions amidst their busy workdays. The analysis is grounded in the basic edition of Microsoft Excel software, making it accessible to a wide range of readers.

In summary, this book serves as a valuable resource for anyone seeking to strategically plan, execute, and win price competitions. It covers a wide range of topics, including dynamic pricing, estimation of customers' willingness to pay, price competition and wars, customers' reaction to unfair prices, and price tactics and strategy. Specialized chapters on pricing in e-commerce and pricing in the sharing economy further expand the book's applicability to modern business environments. By delving into these critical aspects of pricing, readers will gain the knowledge and tools necessary to optimize their pricing strategies and achieve sustainable competitive advantage.

Weight: 295g
Dimension: 240 x 170 (mm)
ISBN-13: 9783110998337