The 10 Minute Marketer's Secret Formula
Product details
| Management number | 47500368 | Release Date | 2026/02/01 | List Price | $16.79 | Model Number | 47500368 | ||
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Tom Feltenstein
The 10 Minute Marketer's Secret Formula
A guide to the simplicity and power of neighborhood marketing by the man who perfected the art for McDonald's Corporation
Trying to pull in business beyond a 10- minute drive of one's enterprise is a waste of time, money, and the chance for enviable success. That's the eye-opening assertion of the modern-day father of strategic neighborhood marketing, Tom Feltenstein, in The Ten Minute Marketer Handbook.
Echoing his mentor, McDonald's late founder Ray Kroc, that "it's all local," Feltenstein makes a powerful argument for focusing on one's own backyard.
He describes how to win against bigger companies, bigger ad budgets, and bigger campaigns, explaining in detail:
Why mass-media marketing is a dead end
Why the best marketing strategy is the oldest--building local customer loyalty
Why everything you need to grow their business they already have
ISBN# 9781932531084
| Category | Books > Nonfiction Books > Business & Finance Books |
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| Size | N/A |
| Brand | None |
| Condition | Good |
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